Michael James Enterprises has named Scott L. Weiner as the company’s new President and Board member.

Weiner, along with MJTV’s CEO James M. Farinella, will oversee the conception and execution of the brand’s strategy and guide the direction of the company so as to meet its profitability goals. This includes marketing its acne treatment product. Weiner commented about the treatment, saying, “In 25 years I haven’t seen such an efficacious product capable of impacting the lives of tens of millions of consumers.”

James Farinella, CEO of Michael James Enterprises. Inc., said, “This is an exciting day for MJTV. From the beginning, Scott Weiner’s vision and commitment to the development of our disruptive acne line made him an ideal candidate for the position.”

Weiner is an industry veteran, with past experience that includes working in direct response marketing and leveraging social media, at leading national brands as well as new products. His experience includes working with ToysRUs, Trans Union, Kaplan, Vitamin Shoppe, Electronics Boutique, 1800-Flowers, Omaha Steaks, Mrs. Fields Cookies and Universal Studios.